Revenue benchmarks, occupancy rates, pricing trends, and what drives the boarding market in 2026.
Start Free Trial Occupancy BenchmarksThe US dog boarding market exceeded $8 billion in 2026, fueled by the same pet humanization trends driving grooming growth plus a specific tailwind: Americans are traveling more post-pandemic and spending more per trip — which means more boarding stays, longer stays, and willingness to pay premium prices for premium care.
A kennel run generating $55/night at 72% annual occupancy produces approximately $14,454 in annual revenue per run. A 15-run facility running at that benchmark generates roughly $217,000 in boarding revenue before add-on services (daycare, grooming, training). Add-on attach rates of 30% can push total revenue toward $280,000 for a well-managed small boarding facility.
High-quality boarding facilities charge 30–50% premium rates during peak holiday periods (Thanksgiving, Christmas, July 4th, spring break). Facilities that segment their holiday pricing appropriately see 15–20% of their annual revenue generated in 8–10 days of peak holiday boarding.
Cage-free, suite-style boarding facilities have grown from 12% to 31% of the boarding market between 2019 and 2026. Premium pricing ($75–$150/night for suite-style) commands a 40–100% markup over traditional kennel runs and attracts the high-spending pet owner demographic that represents the market's most profitable segment.
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