Stop guessing. Stop undercharging. Price based on your actual costs, your market, and what your expertise is worth.
Start Free Trial Profit Margin GuideMost groomers price by looking at what the salon down the street charges and setting their prices 5% lower. This is a race to the bottom. The correct approach: calculate your actual cost per appointment (rent per hour, supplies per dog, labor per hour), add your target profit margin, and then check whether the market supports that price. In most markets, it does — because most groomers are undercharging.
Breed-based pricing is the industry standard for good reason. A Golden Retriever takes longer than a Chihuahua regardless of how experienced you are — breed pricing reflects that reality. Time-based pricing penalizes experienced groomers who work efficiently. Build a breed price list with coat type modifiers (double coat, heavy mat surcharge, dematting fee) and you have a complete pricing structure.
Teeth brushing, anal gland expression, blueberry facials, bandana, cologne — these add-ons take 2–5 minutes each and command $8–$20 per service. A client who adds three of these to a $70 groom is now a $105 appointment. Build your add-on menu and train staff to mention it at every booking.
Give 30 days notice by email and text.
14-day free trial. No credit card required. Cancel anytime.
Start Free Trial