Privacy Policy

Last updated 2026.

Afinderly ("we", "us") is operated by AFPC Industries LLC. This policy explains what information we collect and how we use it.

Information we collect

• Information you give us: lost/found pet alerts, reviews, business claim submissions, contact form messages, and pet passport or memorial pages you choose to create.
• Automatically collected information: our own first-party page statistics (no third-party analytics): the page visited, the referring site's domain, any utm campaign tag, device type (phone, tablet or desktop) and country. Visitors are counted with a key made from a random value that changes every day plus your IP address and browser, cut short and hashed; the IP address and browser string themselves are never stored, and the key cannot be linked to you or across days. Raw rows are deleted after 30 days.
• Lost-pet email alerts (optional): your email address, the ZIP code and distance you chose, and when you confirmed. We email you only after you confirm, only about pets reported near that ZIP, and every email has a one-click unsubscribe. We never share or sell these addresses.
• Cookies: we use no advertising or analytics cookies. A small number of functional cookies keep things working (for example, remembering that a page was opened from the Afinderly app, or keeping a business owner signed in to their dashboard). You can block cookies in your browser; some features may not work as well.

How we use it

• To operate the features you use (posting an alert, submitting a review, claiming a listing).
• To respond to messages sent through the contact form.
• To improve the site and understand what content is useful.

SMS / Text messaging

Afinderly sends text messages only to people who ask for them by ticking the optional, unticked Afinderly text alerts box on afinderly.com. Ticking it is never required to use Afinderly. The box appears in two places:

• Business owners, when listing or claiming a business: texts from Afinderly about booking requests for their business (a new request, or a reminder about one still waiting for an answer), and a one-time verification code if they choose to verify by text.
• Pet owners, when sending a booking request: texts from Afinderly about that request (for example, when the business replies, confirms or declines).

We collect the mobile number you give us, the fact that you ticked the box, and when. We use them only to send the texts described above. Afinderly does not send marketing or promotional texts.

Message frequency varies with your requests. Msg & data rates may apply.

Opting out: reply STOP to any Afinderly text and we will stop texting that number. Reply START to opt back in. Reply HELP for help, or reach us at afinderly.com/find/contact.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Mobile phone numbers and SMS opt-in data are never sold, rented or shared. All of the information-sharing described in this policy excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

If you type a phone number into a booking request, the business you sent it to can see that number so they can reply to you. Your text-message opt-in and consent are not given to them.

The Afinderly mobile app

The Afinderly app for iPhone and Android uses the same services as this website, plus a few phone features. Each one is used only when you choose to use it:

• Location is used only when you tap "Near me" or open the Emergency screen, to find businesses and emergency vets close to you. It is sent only with that search, is never collected in the background, and is not saved to any profile or used to track you.
• Nearby lost-pet alerts are completely optional. If you turn them on, we store a push notification token and your approximate location (rounded to about 1 km / 0.6 mi, never your exact address) so we can alert you when a pet is reported lost or found near you. Your location is read once, in the foreground, when you turn alerts on — never in the background. You can turn alerts off at any time from the same card on the Lost & Found tab or from More, which deletes your push token from our alerts list.
• Photos are accessed only through your phone's photo picker when you choose a photo for a lost or found pet report or a My Pets profile. The app never reads your photo library on its own.
• My Pets (pet profiles, microchip numbers, vet details, medications, vaccines) is stored only on your device. It is not sent to us unless you choose to share a Pet ID card or file a lost-pet report with those details.
• Reminders for vaccines and medications are local notifications scheduled on your device. We do not receive them.
• Sharing (Facebook, Messages and other apps) only happens when you tap Share; what you share is handled by the app you share to.

The app has no account, no ads and no third-party advertising or tracking SDKs. Booking requests, lost and found reports and sightings you send from the app are handled exactly as described above for the website.

What we don't do

We do not sell your personal information. We do not share lost-pet or contact-form details with unrelated third parties except as needed to operate the site (for example, our email delivery provider). This never includes mobile numbers or SMS opt-in data and consent (see SMS / Text messaging).

Your choices

You can ask us to remove content you've posted (a lost pet alert, a review, a memorial or passport page) by reaching out through Contact.

To delete your data, see Delete your data. It explains what you can delete yourself, what we delete on request, and what we keep and for how long.

Contact

Questions about this policy: contact us here.