Dog Grooming Industry Statistics 2026

Dog Grooming Market Size and Growth

The US dog grooming industry crossed $12 billion in annual revenue in 2026, driven by three converging forces: record-high pet ownership rates following the pandemic adoption surge, humanization of pets (dog owners spending on services they view as essential, not optional), and the professionalization of grooming as a career path attracting more trained operators.

Who Is Spending

Millennial and Gen Z pet owners — now the largest dog-owning demographic — spend significantly more on grooming than previous generations. 73% of millennial dog owners report getting their dog professionally groomed at least four times per year, compared to 42% of Boomer dog owners. This demographic shift is the structural engine of grooming industry growth.

Business Count and Consolidation Trends

The market remains highly fragmented — over 70% of grooming revenue comes from independent operators and small multi-location chains (under 5 locations). Large franchise brands (PetSmart, Petco) hold roughly 18% of market share but have been losing ground to boutique specialists who can charge premium prices for breed expertise and personalized service.

Mobile Grooming as the Fastest-Growing Segment

Mobile grooming grew at 9.2% annually from 2022–2026, outpacing salon grooming at 5.1%. The convenience premium ($15–$30 higher than salon rates) and the post-pandemic preference for home-based services continues to drive mobile operator growth. Van conversion equipment costs dropped 20% over the same period, lowering the barrier to entry.

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