Report Cards

Pet Grooming Report Cards

Send a professional digital summary after every groom. Build trust, flag health concerns, and book the next appointment in the same message.

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35%
higher rebooking rate at salons using report cards
2 min
to fill out and send a report card from your phone
100%
of report cards stored in the client's profile history
$0
extra — included on every plan, from $69/month

Why Report Cards Build the Relationship

Most grooming clients have no idea what happened during their dog's appointment. They pick up a clean dog and go home. A report card changes that — it tells them their dog was a rockstar today, that the groomer noticed a small skin irritation near the right ear, and that their next appointment is recommended in 6 weeks. That is not just communication. That is expertise on display.

Clients who receive consistent report cards are more loyal, more likely to refer, and more likely to pre-book rather than waiting until the dog looks shaggy. The report card is your single best retention tool.

What Goes in a Report Card

Behavior during the session (excellent, good, nervous, required extra handling), coat condition (mats found, skin issues, coat quality), services performed, observations the owner should know about (ear buildup, nail overgrowth, possible skin infection), a photo from the session, and a next appointment recommendation with a direct rebooking link.

Frequently Asked Questions

What is a grooming report card?
A digital summary sent to the pet owner after each appointment — behavior notes, coat condition, concerns observed, a photo, and a recommended next appointment date.
How are report cards delivered to clients?
Via email and/or SMS immediately after the appointment is marked complete. Clients also see them in their client portal.
Can groomers fill out the report card on their phone?
Yes. The mobile-optimized form takes about 2 minutes — behavior notes, coat notes, a photo, and send.
Do report cards help with client retention?
Significantly. Salons using report cards report 20–35% higher rebooking rates. Clients who get detailed notes feel more confident in the groomer's expertise.

Related Resources

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