Salon Marketing
Google Business, SMS campaigns, referrals, and seasonal promotions — without a marketing budget or agency.
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No add-ons, no bolt-ons. Every feature ships in the $69/mo rate.
Your Google Business Profile is your most powerful free asset. Fresh photos weekly, prompt review responses, and accurate hours double your local search traffic.
Every grooming is a content opportunity. Post before/after pairs on Instagram and TikTok. This format gets shared more than any other pet care content.
"Refer a friend — your next bath is 20% off." Simple, trackable in Animal Friends OS, and driven by your happiest clients who already trust you.
Spring shed blast, summer deshedding special, back-to-school trim. Schedule 4 promotions per year and fill your slow weeks.
A text to lapsed clients — "Haven't seen Buddy in a while. Ready to book?" — fills slow Monday mornings without paid ads.
Neighborhood apps are where pet owners ask for groomer recommendations. A presence there gets you referrals that no Instagram ad can match.
An auto-text on a pet's birthday with a small discount is the highest open-rate campaign in pet care. Feels personal — because it is.
A monthly email with a grooming tip, a cute client photo (with permission), and a limited-time offer keeps your salon top of mind between visits.
FAQ
Straight answers from an operator who uses this software daily.
Not until your organic foundation is solid. Most salons that invest in Google Business, referrals, and content first find they don't need paid ads for the first 12-18 months.
50 reviews with a 4.8+ rating is the tipping point where Google surfaces you prominently for local searches. Focus on getting there first.
Yes, particularly when the reward is applied to a service (not cash). "Your next bath is on us" keeps the referred client in the business and motivates the referring client.
Animal Friends OS sends a post-appointment SMS: "Happy with [pet's name]'s groom? A quick review on Google means the world to us: [link]." Most clients say yes when asked directly.
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