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Promotions

Seasonal Promotions That Fill Your Slow Weeks Before They Happen

Spring shed specials, summer deshedding, holiday booking pushes — planned in advance, automated in execution.

Start Free — No Card Required
4
seasonal campaigns per year fills most gaps
68%
SMS open rate on targeted promotions
2 weeks
advance notice before each slow season

Features

Everything You Need in One Place

No add-on modules for core features. Plans start at $69/mo, plus a one-time $49 activation fee.

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Spring Shed Special

March-April: "Beat the spring shed — deshedding treatment + bath at $X." Targets double-coat breeds. One of the highest-converting pet care offers of the year.

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Summer Puppy Cut Promo

May-June: "Keep cool this summer — puppy cut for $X off your next bath." Fills the early summer rush before vacation season slow-down.

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Back-to-School Refresh

August: "Kids are back — treat your dog to a spa day." Targets parents who have more schedule predictability and money freed up from summer camps.

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Halloween / Fall Campaign

October: "Fall coat prep — deep condition before the cold." Boarding pre-sale for Thanksgiving travel.

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Holiday Boarding Pre-Sale

November 1: "Thanksgiving and Christmas spots fill by November 15 — reserve yours now." First-come-first-served urgency drives immediate bookings.

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Valentine's Puppy Package

February: "Treat your best friend — Valentine's spa package includes bath, blueberry facial, and bandana." Impulse gift add-on for pet parents.

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SMS Campaign Tool

Build your promotion, segment by service history or last visit date, schedule the send. Animal Friends OS handles the rest — replies land in your shared inbox.

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Campaign Performance

See open rate, response rate, and bookings generated per campaign. Double down on what works next season.

FAQ

Common Questions

Straight answers from an operator who uses this software daily.

How far in advance should I promote holiday boarding?

Thanksgiving: start November 1. Christmas: start November 15. Pet parents book travel early — if you wait until December, most spots are gone and your promotion arrives too late.

Should I discount or add value?

Adding value (free bandana, complimentary nail trim, bonus blueberry facial) preserves your pricing power better than discounting. Discounts train clients to wait for sales.

How do I send an SMS promotion to only certain clients?

Use the segment filter — select clients by last visit date, service type, or membership status. Send the spring deshedding promo only to double-coat breed owners, for example.

Can I set a promo code with a maximum redemption limit?

Yes. Create a code, set the discount type and amount, and cap the total redemptions. Once the limit is hit, the code stops working automatically.

What's the most effective seasonal promotion for a grooming salon?

The spring deshedding special consistently outperforms all others — high perceived value, addresses a real pain point (hair everywhere), and justifies a premium price point.

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