Most grooming salons still use paper. That is your competitive opportunity — for now.
Start Free Trial See the ROIDespite being a $12 billion industry growing at 6.4% annually, the dog grooming sector remains one of the most underdigitized service industries in the US. As of 2026, approximately 68% of grooming salons still manage appointments, client records, and payments through paper systems, personal phone-based text threads, or basic spreadsheet tools.
This creates a significant competitive advantage for the 32% who have adopted purpose-built software — and that advantage compounds over time.
They also fill cancellations 4x faster (waitlist and broadcast SMS), book 40% more appointments outside business hours (online booking widget), and generate 25% higher revenue per client (report cards driving rebooking and upsell).
Software adoption in grooming is following the same S-curve as it did in restaurant POS systems (1985–2000), salon booking software (2005–2015), and dental practice management (2000–2015). Early adopters — typically the first 20–30% in a local market — capture a lasting advantage. Late adopters adopt out of necessity to stay competitive. Laggards exit the market.
The grooming industry's adoption curve is currently in early growth phase. There is a 3–5 year window before software becomes table stakes in most competitive markets.
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