A dog grooming website that answers the price question and fills the book
The first thing most grooming clients want to know is what it will cost for their dog. The second is whether you will be gentle and safe. A good grooming website answers both quickly, then makes booking the obvious next step. $29 a month, with hosting included.
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- Domain registered in your name
- Pet businesses only
- Month to month, annual billing gets 2 months free
- Built by an operator running a pet-care shop since 2013
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Six things a grooming website should do.
Show a price menu
List services with a starting price by size or coat, and say the final price depends on condition. People book more readily when they can see a range.
Explain the first visit
What to bring, how long it takes, how you handle nervous dogs, and when to expect a pickup call.
State your vaccine rule
Say what proof you require so clients arrive prepared and you spend less time chasing records.
Show your work
Before and after photos of dogs, with the owner’s permission, are the most persuasive content you have.
Explain cancellations
A short plain policy on cancellations, late arrivals and matted coats prevents arguments.
Make booking obvious
A Book now button on every page, and your phone number tappable on a phone.
Five pages cover most grooming businesses.
- Home: who you are, where you are, and one clear button to book.
- Services and prices: baths, full grooms, nails, add-ons, with a starting price for each.
- First visit and policies: vaccines, cancellations, matting, what to bring.
- Gallery: your best before and after work.
- Contact: address, map, hours, phone, and a short form.
What a grooming home page looks like, top to bottom.
This is the order we suggest for a phone screen, where most grooming searches happen.
- Top barLogo, a tap-to-call button and a Book now button that stay in view.
- Headline and photo“Gentle grooming for dogs in [your town]”, one sentence on how you handle nervous dogs, and a clear photo of a groomed dog.
- Services and starting pricesBath, full groom, nails and add-ons in a short list, each with a starting price.
- Before and after galleryFour to six of your best results, with owner permission.
- First visit and vaccinesWhat to bring, what proof you need, how long it takes.
- Hours, map and contactOpen hours, holiday notice, address on a map, phone and a short form.
Before you publish a grooming website.
- Your business name, address and phone match your Google Business Profile exactly.
- Every service has a starting price or a clear “call for a quote” reason.
- Your vaccine and cancellation rules are written in plain words.
- At least four photos of your own work, with permission.
- A Book now button and a tappable phone number on every page.
- Your town and “dog grooming” appear in the home page headline and page title.
- Business email at your own domain, so confirmations do not come from a free consumer address.
Lead with the result, not your history.
A headline like “Gentle grooming for dogs in [your town]” says what you do and where. Underneath, put one sentence on how you work with anxious dogs and one button to book. Save your story for the About page.
Search engines read your town and service the same way clients do, so use both in the headline and the page title.
Hosting and the security certificate are included in the website price. Add email and your domain with the bundle: the bundle (website, 2 mailboxes and your domain included while you stay subscribed) for $39 a month. Starting with just a website, email or domain does not lock you in. If you later want booking, client records, texting and payments, you can move up to the full Animal Friends OS in one step and keep the same login, domain, website and email.
If you want booking and client records too.
The full Animal Friends OS has a grooming calendar, breed and coat notes, recurring appointments, reminders and an online booking page. Read about grooming software, or start with just the website and add it later.
Questions owners ask
What pages does a dog grooming website need?
At minimum: a home page, a services and prices page, a first visit and policies page, a gallery and a contact page with your address, hours and phone number.
Should I put prices on my grooming website?
Yes. Show a starting price by size or coat and say the final price depends on condition. It reduces calls from people who only want a number and helps the right clients self-select.
How much is a website for a grooming business?
$29 a month, or $15 if you use Animal Friends OS. A .com domain is $24.99 a year and business email is $12 a month.
Can clients book from the website?
The site has a Book now button that goes to the booking link you choose. With the full Animal Friends OS, it opens your live online booking page.
What photos should I use?
Your own. Before and after photos of dogs you have groomed, with the owner’s permission, plus a photo of your space and your team.
Will my site help me show up for grooming searches in my town?
We set up the technical basics, and the page structure is built around local pet-care searches. Rankings also depend on your Google Business Profile and reviews, and nobody can guarantee a position.
Can I get email at my own domain too?
Yes. Business email at your domain is $12 a month, and the bundle (website, 2 mailboxes and your domain included while you stay subscribed) is $39 a month.
How should I build a dog grooming website?
Use a layout made for grooming, so you only fill in your own services, prices, photos and policies. That is what our grooming website does, and the guide on this page shows the structure and a launch checklist.
Do I need a website if I have a social media page?
A social page is not a substitute. A website you own appears in search, shows prices and policies in one place, and cannot be changed by a platform’s rules. Link your social pages from it.
How many photos should a grooming site have?
Start with four to six strong before and after photos, a photo of your space and one of you or your team. Quality and permission matter more than quantity.
What is a pet grooming website builder?
It is a tool for making a grooming website without coding. Ours starts from pet business pages, includes hosting and a security certificate, and costs $29 a month.
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